Brand Identity · Report Design · Event · Website
01 — Context
India's healthy snacking market is one of the fastest-growing food categories in the country — driven by urbanisation, rising health awareness, and shifting disposable incomes. Farmley didn't just want to sell into this wave. They wanted to own the conversation around it.
IHSS was that bet. An annual summit bringing together food scientists, Quick Commerce founders, influencers, and industry leaders — anchored by original consumer research that Farmley commissioned, designed, and published.
02 — The Brief
Create a complete brand identity for India's first-ever Healthy Snacking Summit in 60 days. The brand needed to feel industry-wide — not like Farmley marketing. Clearly connected to Farmley's values, but not owned by them.
Feel like a neutral industry platform where stakeholders shape India's snacking future through data-driven dialogue.
"The Conversation Catalyst" — ground for the industry, anchored in original research.
03 — The Mark
The brief demanded something that could live on a 10-foot stage banner and a WhatsApp invite simultaneously. I explored three routes — typographic, silhouette, and bold mark. Route three won: the snack packet shape becomes the identity. The IHSS monogram reads instantly at any size. Navy and white keeps it authoritative without feeling corporate.
"The packet shape does double duty — it's a physical product reference and a branded container. The IHSS monogram reads instantly at any size."
04 — The Report
The real design challenge wasn't making it look good — it was making complex data feel human. I designed the report sequenced editorially: contradiction first, insight second, aspiration last. Seven insights, seven visual moments. Each designed to be screenshot-worthy on its own.
Chai remains India's dominant snacking ritual across all demographics.
Taste beats health claims as the primary purchase driver.
Consumers report growing awareness of ingredients and nutritional value.
05 — The Impact
06 — Press
Outlook · The Print · Navbharat Times · Economic Times · FSSAI coverage citing IHSS data on labelling norms.