Diwyani Vajpayee

Visual Designer with a Product Brain.

Visual designer with an engineering background who thinks in stories, systems, and sketchbooks. 5 years building brand systems, digital products, and industry IP from the ground up.

Now focused on product design roles.Always open to interesting conversations — say hello


Writer Reader Youtuber Illustrator
Selected Work
✦
Brand Identity · Event ↗
Indian Healthy
Snacking Summit
Brand, report design, and event identity — built from zero in 60 days. 2024 & 2025.
◈
UX Design · Brand Strategy · Shopify ↗
Farmley.com
Website Redesign
End-to-end redesign of a D2C snacking brand — three identities, one Shopify system. 2024–2025.

How I work.

Three things I keep coming back to.

01
Obsession beats everything.
Not motivation. Not discipline. The work that lands is always the work someone cared about too much.
02
Taste can be built.
It isn't innate it's accumulated attention. You get there by looking at a lot of things and caring about why they work.
03
Everything is figureoutable.
IHSS in 60 days. Farmley in 49. A constraint is a design problem, not a ceiling.

Sidequest maxxing
Writer.
Youtuber.
Illustrator

I don't believe in niching down. I believe in being a jack of all trades and master of fun. Pursuing every curiosity, running tiny experiments — that's how I maximize happiness. And honestly, it's made me a better designer.

Over the last 5 years, that’s meant building brand systems, editorial products, and industry IP. At Farmley, I worked across everything — from a 65-page research report to a Shopify redesign holding three brand identities at once.

Currently moving into product design. Same brain, new playground.

Open to Product Designer and Design Systems roles.
Delhi · Open to Bangalore.

5
Years in visual & brand design
2k+
IHSS report downloads
49
Days, brief to live MVP
13k+
Survey respondents across IHSS editions